The Hospitality CRM

Hotel marketing
built for the AI era.

The complete platform for hotels to acquire, convert, and retain customers across every channel — powered by AI that actually understands your business.
Start for free
Automations
Campaigns
Profiles
Reporting
Turn scattered guest data into revenue growth.
Familiar brings all your guest data together, from PMS to online activity, so you can personalize every interaction, automate smarter campaigns, and grow direct revenue.
Three toggles labeled PMS, Website events, and Business intelligence, all switched on.

Onboard in minutes

Connect your PMS, sync your data, and launch your first campaigns instantly without heavy setup or long onboarding.

Flowchart showing automation from audience 'Past stays with spa' to sending an email with 'Spa package offer' leading to 'Room booked' conversion.

Automate everything

Build smart scenarios that react to guest behavior and trigger the right message, on the right channel, automatically.

Stacked notification cards with the top card highlighting 'Audience discovered' accompanied by a purple sparkles icon.

Stay ahead with AI

Spot opportunities early, adapt in real time, and let AI recommend the next best action - before revenue slips away.

Customer Data Platform

One guest. One profile. Total clarity.
Centralize data from your entire stack to create comprehensive customer profiles that power personalized messaging across every channel.
60%
higher conversion rates with unified guest profiles
Customer profile overview with photo, showing metrics like average order value €551, email consent subscribed, average review score 93, top channel email, engagement score high, next stay date Dec 12, 2025, average conversion rate 33%, lifetime value €3,240, total nights 12, email opens 74%, last product viewed Junior Suite, and loyalty status Gold member.
User interface screen showing options to define an audience with filters for 'Room booked' at least once within 12 months and loyalty status as Gold or Silver.

Audiences

Segments that feel personal and perform.
Create precise, dynamic segments using bookings, demographic data, engagement levels and any imported or collected guest information for ultra-targeted campaigns.
6x
more likely to convert with segmented campaigns.

Scenarios

Automations that drive bookings, not noise.
Multi-channel customer journeys that reach prospects at critical moments, adapt to behavior in real-time, and turn interest into profitable relationships.
+10%
revenue uplift from automated upsell scenarios.
Flowchart showing an if/else condition checking if audience is High-Value Guests, sending SMS with a personalized welcome message and a 2-day delay if true, or sending a thank you email if false.
Webpage editor interface showing a tropical pool image, text block with heading 'Stay like a member, never a guest', descriptive paragraph, and a 'Stay with us' button, alongside a menu of content blocks like Title, Paragraph, List, Image, Button, and more.

Templates

Scale content without scaling effort.
Intelligent content automation with reusable templates, dynamic content blocks, and personalization systems that deliver relevant experiences to every customer.
Get familiar
with the complete platform your hotel needs to scale direct revenue.
Unified Guest Profiles

One up-to-date view of every guest, built from your PMS and connected systems.

Smart Segmentation

Create dynamic audiences based on stays, behavior, and engagement.

Multichannel Campaigns

Send personalized campaigns across email, SMS, and WhatsApp.

Automated Workflows

Build journeys, trigger messages, and adapt to guest behavior in real time.

Reputation Management

Send surveys, collect feedback, and track guest reviews in one place.

Analytics

Track conversions, bookings, and revenue across campaigns and workflows.

Connect anything
Familiar syncs with your PMS data to get started immediately.
Data security
Infrastructure you can trust to keep your customer data secure.
GDPR compliantEnd-to-end encryptionRole-based access controlConsent management
GDPR compliantEnd-to-end encryptionRole-based access controlConsent management

Pricing plans

For independents, hotel groups and global chains.
Designed for every type of hotelier. Start today, no credit card required.
Monthly
Annual
Independent
€4.2
Per room/month, billed monthly
Essential CRM for independent hoteliers
PMS integration
Email campaigns
Audiences
One property
Continue with Independent
Group
€5.9
Per room/month, billed monthly
Advanced CRM for small hotel groups
Automations
SMS and WhatsApp
Web events
Surveys
Continue with Group
Enterprise
Custom
Per room/month, billed monthly
Expert CRM for larger groups and hotel chains
AI assistant
Advanced reporting
Property groups
Migration and onboarding
Talk to sales
Independent
€3.5
Save 20%
Per room/month, billed annually
Essential CRM for independent hoteliers
PMS integration
Email campaigns
Audiences
One property
Continue with Independent
Group
€4.9
Save 20%
Per room/month, billed annually
Advanced CRM for small hotel groups
Automations
SMS and WhatsApp
Web events
Surveys
Continue with Group
Enterprise
Custom
Per room/month, billed annually
Expert CRM for larger groups and hotel chains
AI assistant
Advanced reporting
Property groups
Migration and onboarding
Talk to sales
Frequently asked questions
How do I sync data with Familiar?

Connect your PMS and other tools in a few clicks. Familiar automatically syncs reservations and guest data and keeps profiles up to date in real time.

How long does the implementation take?

Most hotels are up and running in minutes. Once your PMS is connected, data starts syncing immediately and you can launch your first campaigns right away.

Does Familiar offer a free trial?

Yes. You can start for free and explore the platform for 2 weeks before committing. No long setup and no obligation.

Is my data secure?

Yes. Familiar is hosted on secure, EU-based infrastructure and is fully GDPR compliant. Guest data is encrypted and access is strictly controlled.

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