The AI coworker who brings your guests back
Real one-to-one personalization for every guest, at every hotel. Familiar works your whole guest base — it finds who to bring back, runs the campaign, and proves the revenue.
Trusted by leading hotels across Europe
Reactive tools ignore the guests already in your hotel
[01] Problem
Your tools wait for the guest to show up
The thousands already in your PMS?
Nobody’s working them
The losing trio
Your CRM
Stores contacts it never acts on.
Your chatbot
Answers whoever’s on the page.
Your upsell tool
Pings the guest already at your door.
An agent that learns how your hotel runs.It learns your voice, your guests, and what actually works — then puts it to work.
Your next move, already drafted. It reads your whole guest base, surfaces the opportunity, and hands you the play.
Sounds like you, every time. It learns your tone from past campaigns and keeps it — in every language.
Every guest, remembered. Stays, spend, preferences, past replies — it decides who to reach, and with what.
Every play, with receipts. See what the agent sent, who booked, and the revenue traced back. Proof, not promises.
An AI that does the work. You stay in control.
It finds the opportunity, builds the play, and runs it end to end. You review and approve.
Every guest looked after
Welcome, pre-arrival, post-stay, win-back — every guest gets the right moment, in their language.
Answers, not dashboards
Plain questions, live answers from your guest base. Each one is a click from becoming an audience.
Drafted for you, sent by you
Familiar writes offer, copy and audience in your voice. You review, click, send. Revenue attributed.
The right extra, before arrival
Spa or upgrade, offered before arrival — when guests say yes. Not at the desk, five minutes too late.
Every stay teaches the next
Surveys send themselves; every answer lands on the guest's profile. The next stay starts smarter.
Self-building segments
Segments assemble from your PMS: stays, spend, preferences. They stay fresh. No exports, ever.
Everything it takes to really know your guests
The engine behind every play — built from the PMS you already run.
One guest base
Mews, Opera, Apaleo, Trybe and more: every stay, booking and preference becomes one living guest profile.
Every channel
Email, SMS, WhatsApp — each guest reached where they actually reply, in their own language, in your tone.
Revenue you can measure
Every booking is attributed back to the play that drove it. The agent learns what works and what doesn't.
Every system, one profile your agent acts on
Familiar syncs your PMS, website, and SaaS tools into one complete profile per guest — so it works your whole base, not just the guest at the desk.
[06] Manifesto
“AI is no longer a tool. It’s the architect of marketing itself. Hotels that build intelligence on top of their data today will define the industry tomorrow.”
Read our manifestoHotels are switching to Familiar
From independent boutiques to international groups, teams across Europe trust Familiar with their guest data.
Leitmotiv
Replaced Revinate to unify guest data across every property. One agent works the whole base end to end, with no manual list-building or exports.
Astotel
Left Mailchimp behind for a system built on hotel data, not newsletters. Familiar turns their guest history into campaigns that bring guests back.
Marugal
Switched from Revinate to run their whole guest base through one agent. Every stay and preference now lives in one profile Familiar works on its own.
For independents, hotel groups and hospitality agencies
Different size, same challenge: understanding your guests and figuring out the next best marketing action. Familiar adapts to your role, giving instant clarity where it matters most.
