SURVEYS

Capture feedback that drives satisfaction

Stop guessing what guests think. Build surveys in minutes, send them at the perfect moment, and turn every response into a profile insight or an automated follow-up.

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Feedback that moves you forward

Familiar decides who to ask, what to ask, and when. Every response lands on the guest profile and can set the next step in motion.

Proactive by default

Familiar spots gaps in your guest data and sends each survey at the right moment: pre-arrival, post-stay, or after a service.

Knows your guests

Connected to your PMS, so surveys never ask what you already know. Every question is one only the guest can answer.

Answers into action

Each response saves to the guest profile and can trigger a journey: an upgrade offer, a recovery message, or a note to your team.

[01] CapabilitiesAsk, read, act

Built for hospitality, down to every detail

Familiar handles the detail: it speaks your guest's language, matches your brand, reads every answer, and acts on what it finds.

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AI sentiment analysis

Know how guests feel

Hundreds of responses, one clear picture. AI reads every answer, detects sentiment, and surfaces what matters — so you act on trends, not gut feelings.

Multilingual

Every guest, their language

Guests answer in their language, not yours. Publish once and Familiar translates your survey automatically — no duplicates, no manual work.

Brand tokens

Unmistakably yours

Colors, fonts, logos, cover images — customize every detail so each survey feels like a natural extension of your property. Guests see your brand, not a generic form builder.

Conditional logic

Ask smarter, not longer

Show or hide questions based on previous answers, so every guest gets a short, relevant survey.

Trigger journeys

Answers that act

A low score triggers an apology from the manager. A high score asks for a Google review. Every response flows straight into your journeys.

Audiences

Segment by what they said

Filter guests by what they actually said. Build audiences from NPS scores, ratings, and open-ended feedback — then target them precisely.

[02] TemplatesEvery stage of the stay

Skip the blank page

Choose from ready-made survey templates designed for hospitality. Customize the questions, add your branding, and publish in minutes.

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Post-stay satisfaction

NPS score + open-ended feedback collected 24 hours after check-out.

Spa feedback

Rate the spa experience with follow-up for low scores.

Pre-arrival preferences

Collect room, pillow, and dietary preferences before check-in.

Restaurant

Quick 3-question survey sent after a restaurant reservation.

Check-in experience

Measure first impressions within hours of arrival.

Event feedback

Gather attendee impressions after conferences and events.

Loyalty program

Evaluate member satisfaction and uncover ways to increase retention.

Concierge quality

Rate the helpfulness of concierge recommendations and bookings.

Post-stay satisfaction

NPS score + open-ended feedback collected 24 hours after check-out.

Spa feedback

Rate the spa experience with follow-up for low scores.

Pre-arrival preferences

Collect room, pillow, and dietary preferences before check-in.

Restaurant

Quick 3-question survey sent after a restaurant reservation.

Check-in experience

Measure first impressions within hours of arrival.

Event feedback

Gather attendee impressions after conferences and events.

Loyalty program

Evaluate member satisfaction and uncover ways to increase retention.

Concierge quality

Rate the helpfulness of concierge recommendations and bookings.

Familiar

Put your whole guest base to work

Book a demo