Pricing
Simple, transparent pricing that scales with your property. Start free for 2 weeks, no credit card required.
Independent
Per room/month, billed monthlyPer room/month, billed annually
Essential CRM for independent hoteliers
- 1 property
- AI Agent*Soon
- Email campaigns
- SMS & WhatsApp campaigns*Soon
- Up to 3 active Scenarios
- Up to 2 active Surveys
- Email support
* Credits sold separately
Group
Per room/month, billed monthlyPer room/month, billed annually
Advanced CRM for small hotel groups
- Everything in Independent
- Up to 15 properties
- 10,000 credits/mo*
- Unlimited active Scenarios
- Unlimited active Surveys
- Branding variablesSoon
- Roles & Permissions
* Redeemable for AI Agent, SMS and WhatsApp
Enterprise
Billed annually
Expert CRM for large groups and chains
- Everything in Group
- Unlimited properties
- 50,000 credits/mo*
- Property groups
- SAML & SCIMSoon
- Migration & onboarding service
- Dedicated account manager
* Redeemable for AI Agent, SMS and WhatsApp
Independent
Per room/month, billed monthlyPer room/month, billed annually
Essential CRM for independent hoteliers
- 1 property
- AI Agent*Soon
- Email campaigns
- SMS & WhatsApp campaigns*Soon
- Up to 3 active Scenarios
- Up to 2 active Surveys
- Email support
* Credits sold separately
Group
Per room/month, billed monthlyPer room/month, billed annually
Advanced CRM for small hotel groups
- Everything in Independent
- Up to 15 properties
- 10,000 credits/mo*
- Unlimited active Scenarios
- Unlimited active Surveys
- Branding variablesSoon
- Roles & Permissions
* Redeemable for AI Agent, SMS and WhatsApp
Enterprise
Billed annually
Expert CRM for large groups and chains
- Everything in Group
- Unlimited properties
- 50,000 credits/mo*
- Property groups
- SAML & SCIMSoon
- Migration & onboarding service
- Dedicated account manager
* Redeemable for AI Agent, SMS and WhatsApp
| Compare features | Independent | Group | Enterprise |
|---|---|---|---|
| Limits | |||
| Properties | 1 | 15 | Unlimited |
| Customer profiles | Unlimited | Unlimited | Unlimited |
| Team members | Unlimited | Unlimited | Unlimited |
| Credits included | 10,000/mo | 50,000/mo | |
| Marketing | |||
| Email campaigns | |||
| Template gallery | |||
| SMS & WhatsApp | |||
| Audiences | |||
| Scenarios & automations | Up to 3 | Unlimited | Unlimited |
| Surveys | Up to 2 | Unlimited | Unlimited |
| Intelligence | |||
| Analytics and reporting | |||
| AI AgentSoon | |||
| Administration | |||
| Google & Microsoft login | |||
| Roles and permissions | |||
| Branding variablesSoon | |||
| Property groups | |||
| SAML & SCIMSoon | |||
| Support | |||
| Email support | |||
| Priority support | |||
| Dedicated account manager | |||
| Migration & onboarding service | |||
| Limits | |
|---|---|
| Properties | 15 |
| Customer profiles | Unlimited |
| Team members | Unlimited |
| Credits included | 10,000/mo |
| Marketing | |
| Email campaigns | |
| Template gallery | |
| SMS & WhatsApp | |
| Audiences | |
| Scenarios & automations | Unlimited |
| Surveys | Unlimited |
| Intelligence | |
| Analytics and reporting | |
| AI AgentSoon | |
| Administration | |
| Google & Microsoft login | |
| Roles and permissions | |
| Branding variablesSoon | |
| Property groups | |
| SAML & SCIMSoon | |
| Support | |
| Email support | |
| Priority support | |
| Dedicated account manager | |
| Migration & onboarding service | |
Questions & answers
You get 2 weeks of full access to all features in your chosen plan. No credit card required. At the end of the trial, choose a plan or your account pauses — no surprise charges.
Pricing is based on the total number of rooms across your connected properties, not the number of guests or contacts. A 50-room hotel on the Group plan at the annual rate would pay 50 x €5.9 = €295/month.
Yes, you can upgrade or downgrade at any time. When you upgrade, you get immediate access to the new features. When you downgrade, the change takes effect at the end of your current billing cycle.
Familiar integrates with Mews, Opera, and Misterbooking among others. We are continuously adding new integrations — if your PMS is not available, contact us and we will prioritize it.
No. Monthly plans have no commitment — cancel anytime. Annual plans are billed upfront at a 20% discount. Your data is always yours, regardless of plan.
Most independent hotels are live within 15 minutes. Connect your PMS, import your templates (or use ours), and start sending. Groups and enterprise accounts get a dedicated onboarding manager to handle migration.
Yes. Familiar is built for European hospitality. Guest consent is tracked per channel, unsubscribe links are automatic, and all data is processed in accordance with GDPR. We provide a full Data Processing Agreement.
You have 30 days after cancellation to export all your data. After that, we securely delete everything. We never hold your data hostage.