Pricing

Simple, transparent pricing that scales with your property. Start free for 2 weeks, no credit card required.

Independent

3.5Save 20%

Per room/month, billed monthlyPer room/month, billed annually

Essential CRM for independent hoteliers

  • 1 property
  • AI Agent*Soon
  • Email campaigns
  • SMS & WhatsApp campaigns*Soon
  • Up to 3 active Scenarios
  • Up to 2 active Surveys
  • Email support
Start free trial

* Credits sold separately

Group

5.9Save 20%

Per room/month, billed monthlyPer room/month, billed annually

Advanced CRM for small hotel groups

  • Everything in Independent
  • Up to 15 properties
  • 10,000 credits/mo*
  • Unlimited active Scenarios
  • Unlimited active Surveys
  • Branding variablesSoon
  • Roles & Permissions
Start free trial

* Redeemable for AI Agent, SMS and WhatsApp

Enterprise

Custom

Billed annually

Expert CRM for large groups and chains

  • Everything in Group
  • Unlimited properties
  • 50,000 credits/mo*
  • Property groups
  • SAML & SCIMSoon
  • Migration & onboarding service
  • Dedicated account manager
Talk to sales

* Redeemable for AI Agent, SMS and WhatsApp

Grand Hôtel des Bains
Marugal
Casa Monti
Astotel
Cœur de Megève
DoYield
Vermelho
Leitmotiv
Relais de Chambord
La Fantaisie
Fleurs
Grand Hôtel des Bains
Marugal
Casa Monti
Astotel
Cœur de Megève
DoYield
Vermelho
Leitmotiv
Relais de Chambord
La Fantaisie
Fleurs
Compare featuresIndependentGroupEnterprise
Limits
Properties115Unlimited
Customer profilesUnlimitedUnlimitedUnlimited
Team membersUnlimitedUnlimitedUnlimited
Credits included10,000/mo50,000/mo
Marketing
Email campaigns
Template gallery
SMS & WhatsApp
Audiences
Scenarios & automationsUp to 3UnlimitedUnlimited
SurveysUp to 2UnlimitedUnlimited
Intelligence
Analytics and reporting
AI AgentSoon
Administration
Google & Microsoft login
Roles and permissions
Branding variablesSoon
Property groups
SAML & SCIMSoon
Support
Email support
Priority support
Dedicated account manager
Migration & onboarding service
Limits
Properties15
Customer profilesUnlimited
Team membersUnlimited
Credits included10,000/mo
Marketing
Email campaigns
Template gallery
SMS & WhatsApp
Audiences
Scenarios & automationsUnlimited
SurveysUnlimited
Intelligence
Analytics and reporting
AI AgentSoon
Administration
Google & Microsoft login
Roles and permissions
Branding variablesSoon
Property groups
SAML & SCIMSoon
Support
Email support
Priority support
Dedicated account manager
Migration & onboarding service

Questions & answers

You get 2 weeks of full access to all features in your chosen plan. No credit card required. At the end of the trial, choose a plan or your account pauses — no surprise charges.

Pricing is based on the total number of rooms across your connected properties, not the number of guests or contacts. A 50-room hotel on the Group plan at the annual rate would pay 50 x €5.9 = €295/month.

Yes, you can upgrade or downgrade at any time. When you upgrade, you get immediate access to the new features. When you downgrade, the change takes effect at the end of your current billing cycle.

Familiar integrates with Mews, Opera, and Misterbooking among others. We are continuously adding new integrations — if your PMS is not available, contact us and we will prioritize it.

No. Monthly plans have no commitment — cancel anytime. Annual plans are billed upfront at a 20% discount. Your data is always yours, regardless of plan.

Most independent hotels are live within 15 minutes. Connect your PMS, import your templates (or use ours), and start sending. Groups and enterprise accounts get a dedicated onboarding manager to handle migration.

Yes. Familiar is built for European hospitality. Guest consent is tracked per channel, unsubscribe links are automatic, and all data is processed in accordance with GDPR. We provide a full Data Processing Agreement.

You have 30 days after cancellation to export all your data. After that, we securely delete everything. We never hold your data hostage.

Still have questions?

Talk to someone on our team who can help you find the right plan.

Talk to sales

Put your marketing on autopilot

Join leading hotel groups and be ready for an AI-first world.