Pricing
Transparent pricing
Simple, transparent pricing that scales with your portfolio. Talk to our team to map a plan to your business.
Core
Everything one property needs to get going.
€349
Per month, billed annually
- Rooms0 - 50
- Properties1
- AI creditsPay-as-you-go
- ChannelsEmail
- IntegrationsPMS
- SupportStandard
- OnboardingStandard
* Redeemable for Agent, SMS and WhatsApp
Growth
Run several properties from one command center.
€899
Per month, billed annually
- Rooms50 - 130
- Properties5
- AI credits10,000 / mo
- ChannelsAll
- IntegrationsAll
- SupportPriority
- OnboardingPersonalized
* Redeemable for Agent, SMS and WhatsApp
Enterprise
For large chains, groups, and agencies.
Custom
Billed annually
- RoomsUnlimited
- PropertiesUnlimited
- AI credits50,000 / mo
- ChannelsAll
- IntegrationsAll
- SupportDedicated CSM
- OnboardingPersonalized
* Redeemable for Agent, SMS and WhatsApp
Core
Everything one property needs to get going.
€349
Per month, billed annually
- Rooms0 - 50
- Properties1
- AI creditsPay-as-you-go
- ChannelsEmail
- IntegrationsPMS
- SupportStandard
- OnboardingStandard
* Redeemable for Agent, SMS and WhatsApp
Growth
Run several properties from one command center.
€899
Per month, billed annually
- Rooms50 - 130
- Properties5
- AI credits10,000 / mo
- ChannelsAll
- IntegrationsAll
- SupportPriority
- OnboardingPersonalized
* Redeemable for Agent, SMS and WhatsApp
Enterprise
For large chains, groups, and agencies.
Custom
Billed annually
- RoomsUnlimited
- PropertiesUnlimited
- AI credits50,000 / mo
- ChannelsAll
- IntegrationsAll
- SupportDedicated CSM
- OnboardingPersonalized
* Redeemable for Agent, SMS and WhatsApp
| Features | Core | Growth | Enterprise |
|---|---|---|---|
| Usage & limits | |||
| Rooms | 0 - 50 | 50 - 130 | Unlimited |
| Properties | 1 | 5 | Unlimited |
| AI credits | Pay-as-you-go | 10,000 / mo | 50,000 / mo |
| Customer profiles | Unlimited | Unlimited | Unlimited |
| Team members | Unlimited | Unlimited | Unlimited |
| Channels | |||
| SMS & WhatsApp | Pay-as-you-go | ||
| Marketing | |||
| Template gallery | |||
| Audiences | |||
| Journeys & automations | Up to 3 | Unlimited | Unlimited |
| Surveys | Up to 2 | Unlimited | Unlimited |
| Analytics & reporting | |||
| AI Agent | |||
| Integrations | |||
| PMS sync | |||
| All integrations | |||
| Administration | |||
| Google & Microsoft login | |||
| Roles & permissions | |||
| Branding variables | |||
| Property groups | |||
| SAML & SCIMSoon | |||
| Support | |||
| Email support | |||
| Support level | Standard | Priority | Dedicated CSM |
| Onboarding | Standard | Personalized | Personalized |
| Migration service | |||
| Usage & limits | |
|---|---|
| Rooms | 50 - 130 |
| Properties | 5 |
| AI credits | 10,000 / mo |
| Customer profiles | Unlimited |
| Team members | Unlimited |
| Channels | |
| SMS & WhatsApp | |
| Marketing | |
| Template gallery | |
| Audiences | |
| Journeys & automations | Unlimited |
| Surveys | Unlimited |
| Analytics & reporting | |
| AI Agent | |
| Integrations | |
| PMS sync | |
| All integrations | |
| Administration | |
| Google & Microsoft login | |
| Roles & permissions | |
| Branding variables | |
| Property groups | |
| SAML & SCIMSoon | |
| Support | |
| Email support | |
| Support level | Priority |
| Onboarding | Personalized |
| Migration service | |
Frequently asked questions
Answers to the questions we hear most.
You get 2 weeks of full access to all features in your chosen plan. No credit card required. At the end of the trial, choose a plan or your account pauses — no surprise charges.
Each plan is a flat price for a band of rooms across your connected properties — no per-guest or per-contact fees. Core covers up to 50 rooms in one property, Growth covers up to 130 rooms across up to 5 properties, and Enterprise is tailored to larger portfolios.
Yes, you can upgrade or downgrade at any time. When you upgrade, you get immediate access to the new features. When you downgrade, the change takes effect at the end of your current billing cycle.
Familiar integrates with Mews, Opera, and Misterbooking among others. We are continuously adding new integrations — if your PMS is not available, contact us and we will prioritize it.
Plans are billed annually and there are no per-guest fees. You can cancel at renewal, and your data is always yours regardless of plan.
Most independent hotels are live within 15 minutes. Connect your PMS, import your templates (or use ours), and start sending. Growth and Enterprise accounts get a dedicated onboarding manager to handle migration.
Yes. Familiar is built for European hospitality. Guest consent is tracked per channel, unsubscribe links are automatic, and all data is processed in accordance with GDPR. We provide a full Data Processing Agreement.
You have 30 days after cancellation to export all your data. After that, we securely delete everything. We never hold your data hostage.
