JOURNEYS
Automate the moments that matter for your guests
Describe the outcome you want. Familiar builds the multi-step journey, runs it on your live guest data, and sends the right message at the right time on every channel.

Built to run without you
Connect your PMS once and Familiar handles the rest: triggers, timing, personalization, and follow-up, all on live guest data.
[01] Build
Describe it. The agent builds the journey.
Tell Familiar what you want to happen. Win back no-shows, recover abandoned bookings, upsell suites before arrival. It drafts the whole journey: triggers, conditions, and messages. Adjust anything in the visual editor, or turn it on and walk away.
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[02] Data
Runs on your real guest data
Every journey reacts to what's actually happening: a booking in your PMS, a check-in, a survey score, a stalled reservation. No exports, no stale lists. Familiar acts the moment the signal fires.
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[03] Personalize
Every message knows the guest
Familiar reads each guest's history, preferences, and stay before it writes, then sends on the channel they actually use. Every message feels handwritten. None of them are.
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[04] Revenue
Upgrade and cross-sell
Room upgrades, early check-in, a spa afternoon, a table for two. Familiar finds the right add-on for each guest and offers it the moment they're most likely to say yes, all from your live booking data.
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Start with a little help
Browse ready-made journeys built for hospitality. Drop one in, let the agent tailor it to your property, and go live in minutes.
Pre-arrival preparation
Welcome email with stay details and upsell opportunities, timed to check-in.
Post-stay review request
Automated survey 24 hours after check-out with follow-up based on NPS score.
Booking abandonment
Re-engage guests who started but did not complete their reservation.
Birthday and anniversary
Personalized offers triggered by guest profile dates across email and WhatsApp.
OTA win-back
Convert OTA guests to direct bookers with targeted post-stay incentives.
Loyalty re-engagement
Bring back dormant guests with tailored messages based on past stay patterns.
Upsell & cross-sell
Promote spa, dining, and room upgrades based on guest profile and stay dates.
Pre-arrival preparation
Welcome email with stay details and upsell opportunities, timed to check-in.
Post-stay review request
Automated survey 24 hours after check-out with follow-up based on NPS score.
Booking abandonment
Re-engage guests who started but did not complete their reservation.
Birthday and anniversary
Personalized offers triggered by guest profile dates across email and WhatsApp.
OTA win-back
Convert OTA guests to direct bookers with targeted post-stay incentives.
Loyalty re-engagement
Bring back dormant guests with tailored messages based on past stay patterns.
Upsell & cross-sell
Promote spa, dining, and room upgrades based on guest profile and stay dates.




