AUDIENCES
Guest segments that build themselves
Familiar reads every booking, stay, and survey response to segment your guests, so campaigns and journeys always reach the right people.
Segments that stay current
Familiar keeps every audience current from live guest data, and surfaces the segments worth acting on before you go looking.
[01] Filters
Every filter you can think of
Booking source, room category, stay frequency, NPS score, email engagement, spending patterns, survey answers. Combine any guest attribute into segments that update automatically as new data flows in.
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One audience, every channel
Build an audience once and use it everywhere. Every segment is instantly available in campaigns, journeys, surveys, and your AI agent.
Target with confidence
Launch emails to the exact guests who should receive them. Your audience filters do the targeting so your team can focus on the message.
Automate the follow-up
Trigger workflows the moment a guest enters or leaves a segment. Welcome sequences, win-back flows, and upsell campaigns run themselves.
Let AI do the thinking
Describe the guests you're looking for in natural language and the agent builds the segment for you. It also surfaces promising audiences you haven't thought of yet.
Close the feedback loop
Send surveys to the guests who matter most. Segment by stay type, loyalty tier, or satisfaction score to collect targeted, actionable feedback.
Target with confidence
Launch emails to the exact guests who should receive them. Your audience filters do the targeting so your team can focus on the message.
Automate the follow-up
Trigger workflows the moment a guest enters or leaves a segment. Welcome sequences, win-back flows, and upsell campaigns run themselves.
Let AI do the thinking
Describe the guests you're looking for in natural language and the agent builds the segment for you. It also surfaces promising audiences you haven't thought of yet.
Close the feedback loop
Send surveys to the guests who matter most. Segment by stay type, loyalty tier, or satisfaction score to collect targeted, actionable feedback.
[03] Import
Your data, enriched on arrival
Import guest lists from CSV files or connect your website forms to capture leads in real time. Every imported contact enriches automatically when matched to a PMS booking.
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One live profile from your whole stack
Every booking, check-in, and interaction flows in from your PMS automatically. Audiences update as guest data changes. No imports, no syncs, no maintenance.
Proven segments, ready to run
Choose from audience templates designed for hospitality. Each one comes pre-configured with the right filters — just activate and start targeting.
VIP guests
Guests who stayed 3+ times or booked suites — perfect for exclusive offers.
Win-back
High-value guests who haven’t booked in 12 months. Re-engage before they churn.
Upcoming arrivals
Guests checking in within 7 days. Ideal for pre-arrival upsell campaigns.
Couples & romance
Two-guest bookings with spa or dining add-ons. Target with romance packages.
Promoters
Guests who scored NPS 9–10. Ask for reviews or refer-a-friend.
F&B enthusiasts
Guests who booked restaurant or bar experiences. Promote culinary events.
Event attendees
Past conference or event guests. Invite them to upcoming editions.
High spenders
Top 10% by total revenue. Reward loyalty with early access and perks.
VIP guests
Guests who stayed 3+ times or booked suites — perfect for exclusive offers.
Win-back
High-value guests who haven’t booked in 12 months. Re-engage before they churn.
Upcoming arrivals
Guests checking in within 7 days. Ideal for pre-arrival upsell campaigns.
Couples & romance
Two-guest bookings with spa or dining add-ons. Target with romance packages.
Promoters
Guests who scored NPS 9–10. Ask for reviews or refer-a-friend.
F&B enthusiasts
Guests who booked restaurant or bar experiences. Promote culinary events.
Event attendees
Past conference or event guests. Invite them to upcoming editions.
High spenders
Top 10% by total revenue. Reward loyalty with early access and perks.
