AUDIENCES
Know every guest before they arrive
Build dynamic audiences from booking data, stay history, engagement signals, and survey responses. Every segment updates in real time — so your campaigns always reach the right guests.
Every filter you can think of
Booking source, room category, stay frequency, NPS score, email engagement, spending patterns, survey answers. Combine any guest attribute into segments that update automatically as new data flows in.
Segments that work across the stack
Build an audience once and use it everywhere. Every segment is instantly available in campaigns, scenarios, surveys, and your AI agent.
Target with confidence
Launch emails to the exact guests who should receive them. Your audience filters do the targeting so your team can focus on the message.
Automate the follow-up
Trigger workflows the moment a guest enters or leaves a segment. Welcome sequences, win-back flows, and upsell campaigns run themselves.
Let AI do the thinking
Describe the guests you're looking for in plain English and the agent builds the segment for you. It also surfaces promising audiences you haven't thought of yet.
35% of high-value guests haven’t rebooked
€5,278 projected
Send winback campaign
Couples audience booking 3+ nights grew by 25%
31 bookings this week
Promote couples package
Create an audience I can target to boost Christmas occupancy
Generating audience...
Close the feedback loop
Send surveys to the guests who matter most. Segment by stay type, loyalty tier, or satisfaction score to collect targeted, actionable feedback.
Bring your own data
Import guest lists from CSV files or connect your website forms to capture leads in real time. Every imported contact enriches automatically when matched to a PMS booking.
Drag and drop or click to select file
Download our model sheet
Audiences that build themselves
Familiar syncs with your PMS, website, and guest-facing tools so every new booking, interaction, and survey response enriches your segments automatically.
TEMPLATES
Start with proven segments
Choose from audience templates designed for hospitality. Each one comes pre-configured with the right filters — just activate and start targeting.
VIP guests
Guests who stayed 3+ times or booked suites — perfect for exclusive offers.
Win-back
High-value guests who haven’t booked in 12 months. Re-engage before they churn.
Upcoming arrivals
Guests checking in within 7 days. Ideal for pre-arrival upsell campaigns.
Couples & romance
Two-guest bookings with spa or dining add-ons. Target with romance packages.
Promoters
Guests who scored NPS 9–10. Ask for reviews or refer-a-friend.
F&B enthusiasts
Guests who booked restaurant or bar experiences. Promote culinary events.
Event attendees
Past conference or event guests. Invite them to upcoming editions.
High spenders
Top 10% by total revenue. Reward loyalty with early access and perks.
VIP guests
Guests who stayed 3+ times or booked suites — perfect for exclusive offers.
Win-back
High-value guests who haven’t booked in 12 months. Re-engage before they churn.
Upcoming arrivals
Guests checking in within 7 days. Ideal for pre-arrival upsell campaigns.
Couples & romance
Two-guest bookings with spa or dining add-ons. Target with romance packages.
Promoters
Guests who scored NPS 9–10. Ask for reviews or refer-a-friend.
F&B enthusiasts
Guests who booked restaurant or bar experiences. Promote culinary events.
Event attendees
Past conference or event guests. Invite them to upcoming editions.
High spenders
Top 10% by total revenue. Reward loyalty with early access and perks.