1. Introduction
This Cookie Policy explains how Familiar uses cookies and similar tracking technologies on our website (www.familiarhq.com) and our platform (app.familiarhq.com), collectively referred to as the “Sites.”
This policy should be read alongside our Privacy Policy, which provides further details about how we process personal data.
By continuing to use our Sites, you acknowledge that you have read and understood this Cookie Policy and have configured your cookie preferences accordingly.
2. What Is a Cookie?
A cookie is a small text file that is placed on your device (computer, tablet, or smartphone) when you visit a website. Cookies are widely used to make websites work, to improve their performance, and to provide information to the site owners.
Cookies can be “first-party” (set by the website you are visiting) or “third-party” (set by a domain other than the one you are visiting). They can also be “session cookies” (deleted when you close your browser) or “persistent cookies” (remaining on your device for a set period or until you delete them).
In addition to cookies, we may use similar technologies such as pixels, web beacons, and local storage, all of which are covered by this policy.
3. Categories of Cookies We Use
We use the following categories of cookies on our Sites:
3.1 Strictly Necessary Cookies
These cookies are essential for the functioning of our Sites and cannot be disabled. They are typically set in response to actions you take, such as logging in, setting your privacy preferences, or filling in forms. Without these cookies, the Services cannot function properly.
- Session management and authentication
- Security features (CSRF protection, fraud prevention)
- Cookie consent preferences
- Load balancing and infrastructure routing
3.2 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your language preference, display settings, or region. They may be set by us or by third-party providers whose services we have added to our Sites.
- Language and locale preferences
- User interface customization
- Previously entered form data
3.3 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our Sites by collecting and reporting information about usage patterns. This data allows us to improve the performance and design of our Services. We use the following analytics tools:
- Google Analytics: collects anonymized usage data including pages visited, session duration, bounce rate, and traffic sources. Google Analytics uses cookies to distinguish unique users and throttle request rates.
- Open Panel: provides privacy-focused product analytics to help us understand feature usage, user flows, and engagement patterns within the platform.
- Hotjar: collects behavioral data such as heatmaps, scroll depth, and session recordings to help us understand how users interact with specific pages and features. Hotjar automatically suppresses sensitive data from recordings.
3.4 Advertising and Targeting Cookies
These cookies may be set through our Sites by advertising partners to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.
If you do not allow these cookies, you will experience less targeted advertising.
3.5 Application and Authentication Cookies
When you use our platform at app.familiarhq.com, additional cookies are set to manage your authenticated session, maintain your workspace context, and ensure a seamless experience across features.
- Authentication tokens and session identifiers
- Workspace and property context
- Feature flags and A/B testing assignments
4. Third-Party Cookies
In addition to our own cookies, we allow certain trusted third parties to place cookies on your device when you use our Sites. These third parties include:
- Axeptio: manages your cookie consent preferences and ensures compliance with applicable regulations. Axeptio sets cookies to remember your consent choices.
- Google Analytics: provides web analytics services to help us measure traffic and usage patterns. Google may transfer data to servers in the United States; appropriate safeguards (including Standard Contractual Clauses) are in place.
- Hotjar: provides behavioral analytics services including heatmaps and session recordings. Hotjar processes data in the EU and does not track users across different websites.
Each of these third parties operates under its own privacy policy. We encourage you to review their respective policies for details on how they handle your data.
5. Cookie Consent
When you first visit our Sites, you are presented with a cookie consent banner powered by Axeptio. This banner allows you to:
- Accept all cookies
- Reject all non-essential cookies
- Customize your preferences by cookie category
Strictly necessary cookies do not require consent and are always active. All other cookies are only placed after you have given your explicit consent.
You can change your cookie preferences at any time by clicking the cookie settings link in the footer of our Sites, which will re-open the Axeptio consent banner.
6. Cookie Retention
In accordance with the guidelines issued by the CNIL (Commission Nationale de l’Informatique et des Libertés), we apply the following retention rules:
- Maximum cookie lifespan: cookies are set for a maximum duration of 13 months from the date they are placed on your device.
- Consent validity: your cookie consent preferences are stored for a maximum of 6 months, after which you will be asked to confirm your choices again.
- Session cookies: are deleted automatically when you close your browser.
After the applicable retention period, cookies are automatically deleted or expire and will not be renewed without a new consent action from you.
7. Do Not Track
Some browsers offer a “Do Not Track” (DNT) setting that sends a signal to websites you visit indicating that you do not wish to be tracked. There is currently no industry-wide standard for how websites should respond to DNT signals.
At this time, our Sites do not respond to DNT signals. However, you can manage your tracking preferences through our cookie consent banner and your browser settings as described below.
8. Managing Cookies via Your Browser
In addition to the Axeptio consent banner, you can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Sites.
Instructions for managing cookies in the most common browsers:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Apple Safari: support.apple.com/en-us/guide/safari/sfri11471/mac
- Microsoft Edge: support.microsoft.com/en-us/microsoft-edge
9. Personal Data and Cookies
Some cookies may collect personal data or be linked to personal data collected through other means. Where this is the case, the processing of such data is governed by our Privacy Policy.
In particular, analytics and advertising cookies may create a profile based on your browsing behavior, which constitutes personal data under the GDPR. Such processing is only carried out with your prior consent.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the tools we use, or applicable regulations. When we make changes, we will update the “Last updated” date at the top of this page.
If changes are material, we will provide additional notice through our cookie consent banner or other appropriate means. We encourage you to review this policy periodically.
11. Contact
If you have any questions about this Cookie Policy or our use of cookies, please contact us at:
- Email: hello@familiarhq.com
- Postal mail: Familiar SAS, 1663 rue de Majornas, 01440 Viriat, France