Self-onboarding is live: connect your PMS and start in minutes

Every hotel CRM on the market follows the same script. You book a demo. A sales rep walks you through slides. You sign an annual contract with an implementation fee. A consultant schedules onboarding calls. Weeks later, sometimes months, you send your first email.

We think that's broken. Today we're launching something different.

Connect your PMS. Start sending.

Familiar is now fully self-serve. Create an account, connect your PMS, and your guest data starts syncing immediately. No CSV imports. No manual field mapping. No waiting for someone on our side to flip a switch.

Your guest profiles build themselves from live booking data: names, stay history, room categories, spending patterns, check-in dates. Within minutes, not weeks.

From there, everything is ready. Pick a campaign template, select an audience, and hit send. Or set up a pre-arrival scenario that runs on autopilot. The whole thing takes less time than your morning briefing.

Why this matters

The hotel tech industry has normalized a painful onboarding experience. Multi-week implementation timelines. Dedicated project managers. Training sessions spread across months. And through all of it, you're paying, often before you've sent a single message.

For large chains with dedicated IT teams, that process is annoying but manageable. For independent hotels and small groups, it's a wall. The time, cost, and complexity of getting started means most properties either stick with Mailchimp and spreadsheets or don't do guest marketing at all.

That's the gap we're closing.

No setup fee. No lock-in. Free trial.

We didn't just make onboarding faster. We removed every barrier we could think of.

No setup fee. You don't pay to get started. Period.

No annual lock-in. Subscribe monthly, upgrade when ready, cancel whenever you want. Your data is always exportable.

Free trial. Try Familiar with your real data before you commit. Not a sandbox with fake contacts, but your actual PMS data and your actual guest profiles.

We'd rather earn your business every month than lock you into a contract you resent.

What you get on day one

This isn't a stripped-down starter tier. From the moment you create an account, you have access to:

Campaigns — drag-and-drop email editor with hospitality templates
Scenarios — automated workflows for pre-arrival, post-stay, win-back, and more
Surveys — guest feedback collection with NPS and custom questions
Audiences — dynamic segments that update in real time from your PMS data
AI translation — send campaigns in any language with one click

Everything is connected. Your survey responses feed into audience segments. Your segments power your campaigns. Your campaigns drive bookings you can track. One platform, not five tools taped together.

How it works, step by step

Create your account at app.familiarhq.com
Connect your PMS. We support Mews, Opera, Apaleo, and Misterbooking, with more coming every month
Watch your guest profiles build. Booking history, stay patterns, and contact details flow in automatically
Send your first campaign. Pick a template, choose your audience, and go
Set up your first scenario. Automate a pre-arrival email or post-stay survey in a few clicks

No implementation call. No technical consultant. No project timeline.

Why nobody else does this

Honestly? Because the old model is profitable. Implementation fees generate revenue before the product delivers value. Annual contracts reduce churn by making it painful to leave. Dedicated onboarding teams justify premium pricing.

We chose a different path. No setup fees means we only make money when you stay because the product works. Monthly billing means we earn your renewal every 30 days. Self-serve onboarding means our engineering team builds features instead of configuring accounts.

It's a bet on the product being good enough that you don't want to leave, not a contract that says you can't.

Built for hotels that move fast

If you've been waiting for the right moment to upgrade from spreadsheets and Mailchimp, this is it. No sales call needed. No procurement process. No six-month implementation.

Just sign up, connect your PMS, and start.